{"id":2463340,"date":"2023-04-26T19:12:06","date_gmt":"2023-04-26T23:12:06","guid":{"rendered":"https:\/\/www.valuewalk.com\/?p=2463340"},"modified":"2023-04-26T19:30:43","modified_gmt":"2023-04-26T23:30:43","slug":"3-ways-to-unlock-the-potential-of-chatgpt","status":"publish","type":"post","link":"https:\/\/www.valuewalk.com\/3-ways-to-unlock-the-potential-of-chatgpt\/","title":{"rendered":"3 Ways to Unlock the Potential of ChatGPT"},"content":{"rendered":"\n<p>2023 started with ChatGPT setting the internet on fire \u2014 a good fire, but a conflagration, nonetheless. Everyone got excited as they explored, tested, and pushed OpenAI\u2019s <a href=\"https:\/\/readwrite.com\/ai-machines-the-role-of-humans-in-data-analytics\/\" target=\"_blank\">artificial intelligence tool<\/a>.<\/p>\n\n\n\n<p>The program\u2019s native ability to respond to questions and provide answers has been nothing short of extraordinary. (You\u2019re probably wondering at this point if it even wrote this intro \u2014 which, to be clear, it did not.)<\/p>\n\n\n\n<p>Nevertheless, <a href=\"https:\/\/www.valuewalk.com\/putting-chatgpt-to-the-test\/\">ChatGPT<\/a>\u2019s ability to construct texts that read with a natural, human flow is uncanny. It\u2019s the kind of potential that gets managers and entrepreneurs alike to sit up and pay attention.<\/p>\n\n\n\n<p>The question is, if you\u2019re considering using ChatGPT for your team or business, how should you put that desire into practice? Here are a few suggestions for realistic ways you can unlock the potential of ChatGPT for your business\u2019s content needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. As Always, Start With Expectations<\/h2>\n\n\n\n<p>Yes, we\u2019re going to start with a \u201cset expectations\u201d primer before we get into the meat of the issue. Why? Because this is a tool where expectations are particularly relevant.<\/p>\n\n\n\n<div class=\"ca-widget\" data-token=\"k8f5c9ac62a4\"><\/div><script async defer src=\"https:\/\/secure.money.com\/embeds\/embedder.js?v=1\"><\/script>\n\n\n\n<p>Many want to use ChatGPT as a magic bullet. Why pay salaried writers or invest tens of thousands of dollars a year into a stable of freelancers? With ChatGPT, you can get free, auto-generated texts that read better than a lot of blogs that are out there on the interweb. Who\u2019s going to notice the difference (besides your accountant)?<\/p>\n\n\n\n<p>But the reality is that while it\u2019s a huge step forward, ChatGPT isn\u2019t a comprehensive solution for <a href=\"https:\/\/readwrite.com\/8-reasons-why-content-is-king-in-digital-marketing\/\" target=\"_blank\">text-based content creation<\/a>. On the contrary, in a sense, all it\u2019s doing is regurgitating data from the web, the same way Google has for years. In this case, the delivery is simply in a more approachable, paraphrased format.<\/p>\n\n\n\n<p>This is helpful for readability. But it should also be a caution to those considering throwing all of their eggs into the ChatGPT basket.<\/p>\n\n\n\n<p>Writing for <a href=\"https:\/\/www.newyorker.com\/tech\/annals-of-technology\/chatgpt-is-a-blurry-jpeg-of-the-web\" target=\"_blank\" rel=\"noopener nofollow\">The New Yorker, Ted Chiang<\/a> addresses this subtle weakness when he says, \u201cThe fact that ChatGPT rephrases material from the Web instead of quoting it word for word makes it seem like a student expressing ideas in her own words, rather than simply regurgitating what she\u2019s read; it creates the illusion that ChatGPT understands the material.\u201d<\/p>\n\n\n\n<p>Chiang goes on to point out that this ability to repackage data doesn\u2019t imply learning or inherent understanding, \u201cIn human students, rote memorization isn\u2019t an indicator of genuine learning, so ChatGPT\u2019s inability to produce exact quotes from Web pages is precisely what makes us think that it has learned something.<\/p>\n\n\n\n<p>When we\u2019re dealing with sequences of words, lossy compression looks smarter than lossless compression.\u201d<\/p>\n\n\n\n<p>To put it another way, ChatGPT may be a great way to present information creatively. And there are certainly ways to use that to your advantage. But all the program is doing is repackaging pre-existing data.<\/p>\n\n\n\n<p>This doesn\u2019t lead to high-quality final drafts. Instead, it should be used at the beginning of the creative process (more on that in a minute).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Inform ChatGPT if You Want It to Inform Your Readers<\/h2>\n\n\n\n<p>The other important thing to consider when unlocking the potential of ChatGPT isn\u2019t what it can give you but rather what you\u2019re bringing to the table. If you come with a half-baked idea or an uninformed suggestion, it can discolor the results.<\/p>\n\n\n\n<p>Think of it in the context of working with a <a href=\"https:\/\/www.valuewalk.com\/passive-income-online\/\">freelance writer<\/a>. In most cases, you hire a writer because they have a knack for presenting information in a relatable and accessible manner. Unless you\u2019re dealing with a niche situation, few hiring managers expect writers to be SMEs (subject matter experts) on the topics that they\u2019re writing about.<\/p>\n\n\n\n<p>They\u2019re experts at writing. That\u2019s why they\u2019re helping you. If you want that arrangement to succeed, you need to ensure that they have the data required to create an informed piece of content. This can come from you. It could come from partnering them up with an SME.<\/p>\n\n\n\n<p>It could come from paying them extra to research a subject in depth. Regardless, you need to make sure they have the right information needed before you expect them to write something worth reading.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Providing Detailed Prompts<\/h3>\n\n\n\n<p>The same goes for ChatGPT. You want to present the program with thoughtful, complete prompts if you want a good result. SEO and content platform <a href=\"https:\/\/blog.marketmuse.com\/chatgpt-marketmuse-questions-data\/\" target=\"_blank\" rel=\"noopener nofollow\">MarketMuse\u2019s Senior Content Strategist, Stephen Jeske,<\/a> speaks to this concept, \u201cWell-structured prompts are critical to getting good output from a large language model like ChatGPT.\u201d<\/p>\n\n\n\n<p>Jeske adds that this process doesn\u2019t just mean you\u2019re including the right data points. You also need to figure out what your readers are asking by using tools like MarketMuse\u2019s Questions Data, \u201cPart of that involves making sure the output answers important questions \u2014 the type a reader would want answered when consuming that content. MarketMuse data, like that available in Questions, can make that happen.\u201d<\/p>\n\n\n\n<p>If you want to unlock the full potential of ChatGPT, you need to put in your homework first. Yes, you don\u2019t have to compose a 500-word article on a topic. But make sure you clearly understand the information and questions that you\u2019re trying to answer before you have the program compose any text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Use ChatGPT as a Jumping-Off Point<\/h2>\n\n\n\n<p>Finally, make sure that you\u2019re using ChatGPT as a way to kickstart the creative process, not complete it. The program\u2019s strength lies in beginnings, not in the polished final copy.<\/p>\n\n\n\n<p>In fact, it\u2019s worth noting that a direct copy and paste could land you in hot water as far as plagiarism is concerned. <a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2023\/02\/22\/6-ways-business-leaders-should-integrate-chatgpt\/?sh=3f25c0986c61\" target=\"_blank\" rel=\"noopener\">Forbes Councils Member Nick Leighton<\/a> addresses the legal concerns associated with ChatGPT\u2019s content creation prowess by saying, \u201cChatGPT should be used by your creative staff to streamline their brainstorming and content creation process. This will improve your speed of content creation while ensuring unique material is being produced.\u201d<\/p>\n\n\n\n<p>This statement comes hot on the heels of Leighton pointing out that copying and pasting ChatGPT is \u201ctechnically plagiarism,\u201d with the author adding, \u201cPlus, since ChatGPT leverages the internet for information, you run the risk of posting something that is too similar to its source, which can hurt your search engine rankings.\u201d<\/p>\n\n\n\n<p>Again, don\u2019t treat ChatGPT as a free pass. Instead, use its abilities to streamline content creation by:<\/p>\n\n\n\n<ul>\n<li>Brainstorming topic ideas.<\/li>\n\n\n\n<li>Creating outlines for human writers to follow.<\/li>\n\n\n\n<li>At most, composing \u201cfirst drafts\u201d of text that a writer can significantly alter through editing activity.<\/li>\n<\/ul>\n\n\n\n<p>If you can do your research, find the right questions you want to answer, and use the tool to grease the wheels of the creative process, you can unlock the potential of ChatGPT to truly impact your business.<\/p>\n\n\n\n<p>Just remember that everything starts with your expectations. Don\u2019t treat AI as a hack. Instead, utilize it as a tool \u2014 one might even say a partner \u2014 that you can collaborate with to take your <a href=\"https:\/\/readwrite.com\/hard-to-create-original-content-and-what-to-do-about-it\/\" target=\"_blank\">content creation<\/a> to the next level.<\/p>\n\n\n\n<p><b><i><a href=\"https:\/\/readwrite.com\/unlock-chatgpt-potential\/\" target=\"_blank\">Article<\/a> by Brad Anderson, <a href=\"https:\/\/readwrite.com\/\" target=\"_blank\">ReadWrite<\/a><\/i><\/b><\/p>\n ","protected":false},"excerpt":{"rendered":"<p>2023 started with ChatGPT setting the internet on fire \u2014 a good fire, but a conflagration, nonetheless. Everyone got excited &#8230; <a title=\"3 Ways to Unlock the Potential of ChatGPT\" class=\"read-more\" href=\"https:\/\/www.valuewalk.com\/3-ways-to-unlock-the-potential-of-chatgpt\/\" aria-label=\"More on 3 Ways to Unlock the Potential of ChatGPT\">Read more<\/a><\/p>\n","protected":false},"author":21997,"featured_media":2457857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6641],"tags":[660959,664047],"states":[],"acf":[],"modified_by":"Umair Tariq","_links":{"self":[{"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/posts\/2463340"}],"collection":[{"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/users\/21997"}],"replies":[{"embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/comments?post=2463340"}],"version-history":[{"count":3,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/posts\/2463340\/revisions"}],"predecessor-version":[{"id":2463399,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/posts\/2463340\/revisions\/2463399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/media\/2457857"}],"wp:attachment":[{"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/media?parent=2463340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/categories?post=2463340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/tags?post=2463340"},{"taxonomy":"states","embeddable":true,"href":"https:\/\/www.valuewalk.com\/wp-json\/wp\/v2\/states?post=2463340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}